Building the right Website Foundation and why its important!

The Search Engine Optimization of a site is more than simply the scattering of key words. In addition, it means more than simply reaching a page 1 ranking in the search engines. Websites should be constructed mainly with search engine friendliness, for your visitors a close second.

When planning your website design and development, make sure the designer you’re using is not unaware of SEO and the best way to create an internet search engine friendly web site. If they are not, bring your Search Engine Optimization consultant in initially to guide and work with the designer to receive the best results. Waiting until your site is complete before starting the Search Engine Optimization process may be complex, frustrating and costly error. Having a search engine friendly layout will lay a strong basis to build your Search Engine Optimization effort.

We’ve found that ‘Word Press’ websites perform the finest for search engine exposure, particularly when you utilize some of the Search Engine Optimization plugins like: ‘All In One Search Engine Optimization’, ‘XML-Sitemap’, and the social plugins.

If you do not believe it’s ranking as it should and have a web site up and running, audit or a web site evaluation, will emphasize any structural and on-page problems that may be impacting your site.

So, what are the structural regions of a web site?
There are three first places to examine. Sitemaps and Robots File, programming.

Search engine spiders can have difficulty wading through it to locate what they are trying to find if your site includes excessive coding. Ensure your coding is clean, concise and nicely laid out. After you have installed this add-on and browsed to your web site, just press Ctrl Shift S in your keyboard and it’ll remove all fashions from the browser and show you how your page is viewed by the search engines.┬áThen this is an excellent sign your coding is clean. But if the layout of the page stays similar and components of the page do not go to the left, then this suggests that you aren’t using CSS as much as possible.

This is typically used to your advantage, but if it is implemented incorrect, can be quite damaging to your positions.

Having a complete, well designed xml sitemap can be quite helpful in equally dispersing your page rank throughout all the pages in your website. They’re also used by search engine spiders to browse efficiently around your web site. Is your Sitemap right and updated? It should be upgraded every time content is added/changed in your web site.

Double checking and correcting any problems with these three structural components will ensure the search engine’s spiders have every edge when crawling your site.

That is only the start. A few other points to consider to create a sound site construction are;

Try where potential to avoid JavaScript and Flash
Frequently java and flash give that additional unique, eye catching component to a web site, but sadly, it can’t be seen by search engine spiders. This in turn means your prospective customers likely will not see it either…

When links to other pages of your site are set within the page content, this also reveals the spiders that your pages all contain advice that relates to the other regions of your web site. Your human visitors may also appreciate the fast links to simple navigation and comparative pages.

Key words within URLs.
It’s recommended to integrate your primary key words within your URL if possible. This is worth looking at and is superb for SEO.

Optimize Pictures and Meta Data.
Make certain your meta tags are keyword optimized and whole. Divide them with comma’s. Keyword optimize picture file names, alt tags and name tags, if you’re able to.

Last, but not least, ensure your website validates…
Validating your website will bring to light any issues within the construction of your website that go against the guidelines. Entire adherence to the guidelines isn’t crucial, but it’s going to enhance your visibility within the search engines. Only Google ‘w3c validator’ to locate it.

Once you’ve constructed a site construction that is strong, after that you can concentrate your attention to the on page web site variables. Recall… never underestimate the variables which you cannot see.

Adam King